Birkenstock, founded in 1774, the founder Johann Adam Birkenstock was a shoemaker in a small German village. Today, the brand has become one of the largest family-owned companies in Germany. In 1930s, Birkenstock was the first to use the word footbed, and evolved into the form used today. 

The unique footbed is made of natural cork and high quality natural latex to form an effective support for the foot, alleviating the stress of walking and over time will produce an extraordinary comfort that matches only with one's own feet. Birkenstock’s simple and unique style is highly sought after to the younger generation, and across age and geography has gradually become a global comfort footwear brand.