WF stands for Walk & Fly, it reflects the social pursuit of a personality-oriented consumer mentality. This group of special consumer groups, they do not like the public psychology; the well-known name brand casual wear on themselves; they continue to seek a unique fashion style with a brand. In reality, they dream of continuous struggle, forward, is Walking; around dreams and freedom, they desire, free, free to fly, this is Flying.

WF interpretation of a longing for the pursuit of freedom and personalised consumer trends. To "seek personalised fashion person to find a clear direction" for the purpose of the brand. WF boutique delivery of a living attitude of art and beauty, the pursuit of a high fashion and personality, the perfect combination of fashion. This has always been the pursuit of sophisticated art of life who design, not publicity, not making.